Content marketing is one of the fundamental aspects of SEO. Whether you want to spread the message of your brand and thus, reach your potential customers, or want to build quality backlinks for better ranking, without quality content, none of the goals will be achieved. And that’s why all businesses are focusing on content writing.
However, often quality, well-researched, and fresh content fails to impress the readers just because they are not readable. Readability refers to the ease with which readers can read and understand written content.
Though content readability is not directly mentioned in Google’s search ranking algorithm, it is one of the many ranking factors that actually matters and significantly impacts your SEO.
Are you wondering how to enhance the readability of your content? Here are the latest SEO tips on content readability that can help you with this. Take a look.
1. Use short sentences
This is the direct way to improve the readability score of your content. Long sentences are not easily readable, and for this, your readers would hardly like to go ahead with reading the content, and thus, the aim of writing the blog or article will not be achieved. So, always focus on writing short and simple sentences.
Once you are done with your content, scan it to find out whether there is any long sentence that can shorten through little trimming and make them more appealing and attractive. And if you find it, then make it short and meaningful. And thus, you can improve the readability of your content.
2. Avoid acronyms or jargon
While writing content, you are well aware of your target audience and what kind of content they are looking for. Until and unless you are writing for an education-related website, there is no point in writing jargon or acronyms in your content.
If your readers fail to relate the word to the content or find it difficult to understand, they will immediately leave the content.
Thus, avoiding acronyms or jargon is a perceptive way to improve the readability of your content. So, before you upload any content, you should go through the page and check whether there are any jargons or acronyms that can cause deliberate loss of its ascent or not. And if you find such a word, then you should replace it with easy and simple words to be grasped by all.
3. Highlight useful information
Before publishing content, read it as many times as possible to understand the most important parts of the content and why they would be appealing to the readers. Once you have identified these, highlight them to catch the readers’ attention and increase the readability.
If you write the entire content in the same font, then there is a possibility that your readers may skip the important information that you may not want to provide them. So, use italics, boldface type, or sentence indentions to highlight important ideas and terms and to improve the readers’ mood. This will also improve the readability of the content.
These are some of the tips on the readability of content that you will even find in the top Australian SEO blogs that are written on SEO content. So, keep these in mind when writing an SEO article or blog, and for further assistance, hire an SEO agency today.