Have you done an audit on your website lately? Is it necessary to do one in the first place, anyway? Let’s get down to these and more questions. A website audit is like your periodic visit to the doctor. Whether scheduled or not, you expect some news where you are either given a clean bill…
We often focus our attention on the means to an end. How to write content that ranks higher in voice search? What is the recipe for a winning blog? Etc. Tangled in these questions, we fail to understand the fundamental problem of how all of it works? Understanding the inner workings of how search engine…
Brands are not standing still. They are reaching out to international audiences in this new, smaller world of cyberspace. In fact, a recent study by Smartling showed that companies, on average, have expanded into 6 countries other than their own. The other key point made by the same study is that people prefer to access…
The Internet has completely revolutionized sales and marketing models which had been hitherto followed as Bible by the marketers all over the world. There have been significant shifts in the marketing strategy especially the AIDA- Awareness, Interest, Desire, and Action Model and had led to the creation of the Digital Marketing Funnel which explains the…
You must have noticed some fancy looking texts accompanying the Google results main headlines while searching for something over the internet. There are small stars in these search results as well which makes the specific link more authentic. Being a business owner, you also tried to have all these things into your website link search…