Using WooCommerce through WordPress is a popular choice for people looking to start their own eCommerce store. WooCommerce comes packed with features that make it easy to get your site up and running, with little experience in web development or web design. However, WooCommerce can’t do everything for you. Here are some methods you can…
Any serious business today has a sales funnel attached to their website. It’s the easiest way of sifting through many visitors to get a buyer. The deal-breaker is that you can easily change any visitor to an actual buyer if you have a solid sales funnel. Still, many marketers find it hard to create the…
With the global beauty industry estimated to reach well over $800 billion by 2023, all signs and projections imply that this robust industry will not stop expanding anytime soon. The cosmetics market is an ultra-competitive one, with a lot of strong international brands such as L’Oréal Paris, MAC, Lancôme, Estée Lauder, and more present for…
The past decade saw an enormous shift in the way consumers purchase goods and services. More people are opting to do at least a portion of their shopping online, and businesses are doing their best to keep up. A great example of a niche that’s making improvements is the health and wellness sector. Not only…
One characteristic all successful businesses have in common is that they are equally aware of their strengths and weaknesses. They know which aspects of their business they need to put front and center and which aspects they need to work on. To be able to get to this point, one thing is of great importance,…