Want to take your e-commerce business to the next level? If you’re looking for simple yet effective ways to increase sales and boost your bottom line, you’ve come to the right place.
Check out these five e-commerce hacks to help you make more money without breaking a sweat.
These tactics would also work in a B2B space (if you’re selling information products or software services) where you’re targeting people who need software distribution tools to speed up their deployment.
Use Scarcity Tactics
One of the best ways to increase sales is to create a sense of urgency and scarcity around your products. When people feel like they have to act fast, they’re more likely to make a purchase. There are a few different ways you can do this.
- Offer discounts that expire soon
- Create limited-time offers
- Use countdown timers on your website or in your email marketing campaigns
- Give customers early access to new products or services before they’re available to the general public
Get Social Proof
Social proof is when people look to others for guidance on what products or services to buy. This could be in the form of reviews, testimonials, case studies, social media posts, etc. Basically, anything shows potential customers that other people have had success with your product or service.
When people see that others have had success with what you’re selling, they’re more likely to take the plunge and make a purchase themselves. So if you’re not already using social proof on your e-commerce site, now is the time to start. You can add customer reviews, testimonials, photos, and videos from happy customers to help increase sales.
Free Shipping
Free shipping is one of the best ways to encourage people to buy from your e-commerce store. In fact, nearly 88% of shoppers say that free shipping is the number one incentive for shopping online.
If you want people to buy from you again and again, offer free shipping—or at least some type of shipping discount—on all orders. You could also offer free shipping on orders over a certain amount (e.g., $50). Just be sure that whatever thresholds you set, you’re still making a profit on each sale.
Implement an Abandoned Cart Strategy
An abandoned cart occurs when someone adds items to their online shopping cart but doesn’t complete the purchase for some reason. It’s estimated that 95% of all online shoppers have abandoned their carts at some point—which means there’s a lot of money left on the table for e-commerce businesses that don’t have an abandoned cart strategy in place.
An abandoned cart strategy includes sending reminder emails (usually one or two) after someone abandons their cart, reminding them about the items they were interested in, and giving them a chance to finish their purchase with just a few clicks. These types of emails can be highly effective in getting people back onto your site and completing their purchase—so if you haven’t already implemented an abandoned cart strategy for your business, now’s the time!
With high-quality copy, eye-catching images, and a strong call-to-action, an abandoned cart email can be just the thing you need to increase sales and boost your bottom line. You can use a personalized email campaign for people in this category because this is just them stuck in the deciding phase. Sure, too much urgency (the extreme buy it right now) is not likely to work, but with a more targeted approach with high conversion copy, you should be able to increase sales.
Invest In Retargeting Advertising
Retargeting (also known as remarketing) is a form of online advertising that allows you to show ads specifically to people who had visited your website before but didn’t make a purchase—in other words, your target audience. Studies show that retargeting ads are 4-10 times more effective than traditional display ads because they’re so targeted and relevant to users’ interests—which means they’re much more likely conversion rate than other types of ads.
Product Review Affiliate Programs
If you want to increase sales on your e-commerce site, one of the best ways to do it is by using product review affiliate programs. These are programs where you pay people (affiliates) to write reviews of your products on their websites or blogs.
The reviews should be honest and unbiased, but they should also be positive—because the goal is to get potential customers interested in your product and encourage them to make a purchase.
Cross-Selling
Cross-selling is when you sell related products to customers who are already interested in what you’re selling. For example, if someone is buying a dress from your e-commerce store, you might cross-sell them a pair of earrings or a necklace to go with it.
Cross-selling is a great way to increase sales because you’re selling to people who are already interested in what you have to offer. And if done correctly, it can also be a great way to upsell customers on higher-priced items.