Websites don’t succeed solely on the content. They need to be complemented with appealing designs, too, among many other things. The first impression of your website is often determined by its design. 48% of people agree that the design of your website reflects on its credibility more than any other factor.
This means that having an attractive website design is very crucial in making a positive impact. Learn how to make your site not only appealing but also functional with the few tips below. You can also borrow a leaf from these Wix website design examples.
6 Tips for Attractive Website Design
Keep it simple
Just because you want your website to be eye-catching doesn’t mean throwing around many visual appeals. Maintain a simple design as it will make it easier for visitors to locate the important things. Besides, getting rid of the superfluous elements will make it will load faster.
Use a complementary color scheme and font
When designing your website, you need to ensure that the colors do align with your business brand. You may not realize it, but colors have different perceptions, according to psychology. Use the same core colors to achieve consistency. Two to three colors are enough to make a hit with your audience.
The text, in particular its typography, also plays a huge role. Use a legible font that matches the rest of the website design.
Only add the necessary elements
Visually appealing elements make your website attractive. It is, therefore, easy to have a plethora of elements on your website as you try to make it engaging. In the end, your site will be cluttered, making it confusing to the visitors.
Only integrate your website with relevant interactive and functional elements. The call-to-action button, for instance, should be able to lead the visitor to a different page.
Use the right imagery
Images add balance and charm to your content. Besides, they are an easy way to break texts. Adding meaningless images, however, will serve the opposite purpose. You need to pick the right images i.e., photos of your team or products.
The photos need to be fitting and also authentic to give your site credibility.
Images are very powerful, so don’t overuse them. Avoid complicated animations and stock images in the design.
Make it easy to navigate around
Navigation is a pivotal element in any website. Think of it as a map that guides visitors around your website. Implement an organized navigation interface to make it easier for visitors to find what they are after. Your website may precisely have what a user is after, but if they can’t find it, they’ll close that tab and move on.
Remember to keep it mobile-friendly
Most people forget that users might want to access the same site using their mobile devices. If you want to keep your visitors, then you have to optimize your site and make it mobile-friendly. Create a seamless mobile experience because chances are many of your visitors will use their mobile devices to access the site.
Finally, don’t forget to keep testing the website and the overall design on different devices and platforms. Apart from that, you can ask a few people for their opinions on your design and ease of use to improve the visitor experience.