The past decade saw an enormous shift in the way consumers purchase goods and services. More people are opting to do at least a portion of their shopping online, and businesses are doing their best to keep up. A great example of a niche that’s making improvements is the health and wellness sector. Not only…
One characteristic all successful businesses have in common is that they are equally aware of their strengths and weaknesses. They know which aspects of their business they need to put front and center and which aspects they need to work on. To be able to get to this point, one thing is of great importance,…
Online business has come a long way since its inception. Only a decade ago, eCommerce represented the emerging market that is now running the world. Everything has transformed with the development of technology; the most dominant influence had the emergence and widespread use of smart devices, which have changed the way we access online content.…
Instagram is an incredible platform for selling products. I find it visually stunning, and the place where my ideal customers spend a lot of time. Who am I kidding? It’s where everyone’s ideal customers spend time! As the third most popular social media network with over a billion users, it’s one of the most incredible…
The winter holiday season, that event-rich stretch encompassing Thanksgiving, Christmas, and New Year’s Eve, is almost upon us. Confused gift-givers may accurse it, but it’s certainly beloved by retailers throughout the world: after all, it gets even the most closely-guarded wallets (be they physical or digital) creaking wide open — ostensibly in the name of…