The visual identity is the brand’s external appearance and needs to make a lasting impression with the public to ensure customer attraction and, ultimately, retention. Visual elements like graphics, imagery, typography, colors, symbols, and icons will all make up your brand’s visual identity, of which your logo is a big part. This article will discuss…
The uncertainty surrounding the Pandemiccrisis has made the public an easy target for scammers and fraudsters. It has created several opportunities for hackers, robocallers, and other criminals. For starters, many people are making claims for unemployment compensations while others are waiting for stimulus checks. As such, it is harder to ignore an email or phone…
Using WooCommerce through WordPress is a popular choice for people looking to start their own eCommerce store. WooCommerce comes packed with features that make it easy to get your site up and running, with little experience in web development or web design. However, WooCommerce can’t do everything for you. Here are some methods you can…
Any serious business today has a sales funnel attached to their website. It’s the easiest way of sifting through many visitors to get a buyer. The deal-breaker is that you can easily change any visitor to an actual buyer if you have a solid sales funnel. Still, many marketers find it hard to create the…
These are tough and changing times have seen more and more business owners adapt to an eCommerce model as they move their offline business online. However, eCommerce is not the only way to make money online – you can also start a blog. Blogging as a business model can be very profitable, and the best…