You might look at your beautiful desktop website and think you’ve done everything you need to do. But did you know that 76% of consumers are shopping on their mobile devices nowadays? With over 3/4 of consumers going mobile, ask yourself this question: How is your mobile site?
If the answer is “I’m not sure,” you might want to consider an update.
Mobile SEO is changing the way people search, and it may even affect your desktop site.
For those new to the mobile scene, continue reading to know the importance of mobile SEO and how it can help your online store.
Importance of Mobile SEO
When you hear the term Search Engine Optimization, you think about tactics that make your website easily accessible to your clients. Mobile SEO works in a similar way; you want to optimize your mobile website so that it’s functional and aesthetically pleasing.
We’re finding that with more people using mobile devices than ever before, the importance of mobile SEO is at an all-time high. Studies have shown that people spend 70% of their internet time on mobile. With numbers like that, you’ll want to develop an effective mobile SEO strategy.
A major aspect of mobile SEO is its functionality. People that experience a mobile-friendly website are more likely to buy from that company. But how do potential customers find your mobile website in the first place?
Google’s Mobile-First Index
For the history of SEO, Google index rankings have dominated website layouts. However, Google updated its program to a mobile-first index. This prioritizes indexing on your mobile site, regardless of what platform people search for.
This is important to consider when implementing your mobile SEO strategy. Websites that are mobile-optimized benefit from good rankings on both mobile and desktop platforms. However, if your website is not mobile-optimized, your desktop ranking will also take a hit.
How to Optimize your Mobile Website
With Google’s mobile-first index, you should highly consider making your website mobile-friendly to improve your rankings. Regardless of whether your site is mobile-friendly or not, you can follow these tips to optimize your mobile site.
Cut Out Frustrating features
There’s nothing more annoying than getting halfway through an article and getting a popup. When people struggle to use your site, they don’t want to come back. Avoid using Flash aspects or pop-ups to improve your customers’ experience.
Allow Google Full Access to Crawl
Before, it was common practice to block Googlebot from important parts of your site’s code. However, if it can’t get through your entire page, it can’t tell if your site is mobile-friendly. Allowing the Googlebot to crawl your entire page helps your page rank on the mobile-first index.
Consider How People Use Voice Search
With most phones having voice-to-text search capabilities, it is becoming normal for people to voice search. Voice search SEO looks different than typed searches because people speak conversationally. This expert info provides insights on choosing keywords that reflect voice searches.
Further Mobile SEO Services
With mobile devices becoming a staple in our society, it’s more important than ever to have a mobile-friendly website. The above information helps establish the importance of mobile SEO, but you can continue to improve your site even further.
For more on the best SEO practices, check out our SEO Tips section.