8 Social Media Tactics to Drive Traffic to Your E-commerce Site

If you have an eCommerce business, you probably know by know how important social media is in driving traffic to your site. Online shopping has wholly revolutionized itself over the last couple of years.

Nowadays, a majority of potential customers is now turning to social media to help them with buying decisions. Also, approximately 92 percent say that they trust product recommendations more if they come from their peers.

In this article, we’ll walk you through with the eight practical yet useful social media tactics that help drive traffic and increase conversions in your eCommerce site in no time:

User-generated content

Customers have gradually grown tired in seeing overly branded content on the internet. That’s why it’s easier for most of them to tune out. Here’s the bottom line ‒ people want to have an authentic connection with your brand first before you can convince them to buy from you.

An average consumer browses through their news feeds to look for new and engaging content. If a particular content material is compelling enough to capture their attention, then it’s highly likely that they’ll click through those offers and promotions.

User-generated content (UGC) focuses on the relevant content that’s produced voluntarily by its customers. Customers that previously have good experiences with your brand (and products) are motivated to share their experiences with their network.

Aside from that, it gives more authentic information to your products and services and improves consumer trust.

Brands can take advantage of UGC by putting their customers on the spotlight. So, in your next advertising campaign, why not try integrating fan photos and videos on your own content? Doing so will make your brand look more real and relatable to other

Work with influencers

Influencers are known to be “online celebrities” as they generate a massive amount of following and influence on social media. They also have a direct impact on the way their followers think.

The key to success here is to find the right influencers that fit your niche and connect with them so that they can endorse your products and services.

Here’s how you can make the most of your influencer marketing strategy:

  • Send in free product samples to various influencers in your niche.
  • Let these people host your social media account for a particular time.

Strategic targeting

Paid ads are vital as they strategically place you in front of your target audience. They give you the chance to run promotional campaigns in front of a specific group of people. As long as these ads are well-targeted, you can drive in a massive amount of traffic to your site.

Here’s how you can effectively harness paid ads on different platforms on social media:

Facebook: The social media giant allows you to utilize different Facebook ads formats that range from videos, photos, canvas, slideshow, and carousel. Begin the division based on specific categories like age, language, location, and gender. Then, you can dig deeper using certain behaviors and demographics.

Twitter: Twitter Ads have three types of paid content ‒ Promoted Trends, Promoted Tweets, and Promoted Accounts. Ideally, the same theory applies. Your content will appear on the specific group of people that you target.

Instagram: Instagram offers similar targeting to Facebook Ads since Facebook owns the platform. It copies Facebook different ad types like carousel, photo, and video.

Share social videos and quality photos

Do you know that video content generates 40 percent more engagement on social media than the average text? So, if you want to stand out from all the noise, you have to come up with high-quality and compelling visuals for your brand.

Sharing your product images and latest offers on social media drives in more engagement than just sharing a simple text post. You can even make your content more sharable and upload them to more visual sites like Instagram and Pinterest.

Use of live stream

Social videos have proven its effectiveness from time and time again. That’s why a lot of social media sites like Youtube, Facebook, Instagram, and Snapchat have integrated live video capabilities on their platforms.

Live videos are known to generate real-time engagement, and according to a recent study, people are spending 3x more time on live videos than the ones that are not filmed live.

Here are types of live videos that work for your brand:

  • Broadcast a live competition.
  • Introduce a new product or service.

Viral content

The term “viral” means the type of content on the internet that is circulating quickly and widely from one user to another. It’s a type of content material that’s intended to be shared with a variety of social networks, and be spread like wildfire.

But do you exactly know the science of how to make a content viral? Well, you have to focus on producing content that stimulates positive emotions more than negative ones.

Make it practical, useful, exciting and don’t forget to add a dose of humor on it. Doing these will make people spread your message and will share them with others. Posts that successfully go viral increases your site traffic in the long run.

Social search engine optimization

Social media sites can serve as search engines, too. Consider this ‒ Facebook gets approximately 2 billion search queries per day. Chances are, users don’t just Google or Bing. Social media is, in fact, one of the top channels that’s used in searching for products and services.

So, how can you make sure that you stay on the top results? Here’s how:

  • Utilize the most commonly used words when describing your social media profile.
  • Do your research beforehand on the most popular terms that could be associated with your online store and products. Then, incorporate these on your posts.
  • Utilize relevant hashtags. Social media platforms use hashtags to help improve the visibility of specific posts.

To Wrap It Up

To stand out from your fiercest competitors, you need to harness the power of social media. By incorporating these social media marketing tips and strategies, you can drive in more traffic in your site, improve your conversions, and boost your sales in the long run.


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