5 Web Design Tips for Increasing Conversions

A well-designed website allows you to nurture your leads to increase your conversions, create an excellent first impression on prospects, enhance user experience, and help your site visitors access and navigate your site with ease.

Conversion-based web design uses tested design techniques to motivate users to take action on your website.

A conversion-focused web design makes your website simple for visitors to navigate, improving user experience and boosting conversions. You can use psychological triggers, optimize the user experience and reduce distractions to drive more conversions and sales. Here are web design tips for increasing conversions.

1.    Make your website navigable

Organizing your website is key to quick, frustration-free navigation. Consider where your visitors would want to go after individual blog posts or pages and make it easy for them. You can add internal links or offer them options somewhere on the page.

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Categorize your products and services to make it easy for users when they type specific keywords on the search bar. Ensuring simple site navigation makes it easy for visitors to locate whatever they need to boost conversions. Seek services from experts like this web design agency Sydney.

2.    Ensure consistency on your website

If your website has consistent branding, design, and messaging, it conveys a reliability sense and develops familiarity among site visitors. Consistency on your website reduces uncertainty and reassures your visitors that the brand represented by that website is of integrity and can keep its promises.

Making design and layout consistency makes it easy for users to navigate your website.

Use similar colors throughout your website, ensure consistent horizontal and vertical spacing between layout elements, and headline consistency to improve user experience.

3.    Use A/B testing

A/B tests focus on getting the most out of existing web traffic by optimizing site pages to enhance conversion. Each page on your website encourages site visitors to take the desired action.

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A/B testing seeks to increase that action’s conversion rate, including product or service purchase, service subscription, newsletter signups, and survey response submissions. The site elements you can test include calls to action, images, body content, social proof, navigation structure, and the checkout process.

4.    Be careful with color

Various color combinations evoke multiple reactions and emotions. This is why, when picking your website’s color scheme, go for a blend that triggers the feelings you expect your brand to convey.

Apply contrast on your headlines, texts, and call to action buttons to make them easy to notice and read.

Use call-to-action color buttons with the best conversion rates.

5.    Use the negative space

Negative space is the space between your website elements. Sufficient space around your images, text, videos, and CTAs makes it easier for users to focus on your website. Focusing on your site’s negative space keeps everything on your website scannable, legible, and easy on the users’ eyes, making your website elements stand out.


Web design plays a crucial role in your site’s user experience and sales. Use these web design tips to increase your site’s conversions.

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