Everyone is pretty much aware of what SEO is and how it affects a website’s traffic. A properly implemented SEO strategy can do wonders for your brand’s popularity. But do you know what it is that goes into a well-rounded SEO plan? Yes, there are keywords and meta description, and these are all the elements…
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With the global beauty industry estimated to reach well over $800 billion by 2023, all signs and projections imply that this robust industry will not stop expanding anytime soon. The cosmetics market is an ultra-competitive one, with a lot of strong international brands such as L’Oréal Paris, MAC, Lancôme, Estée Lauder, and more present for…
The SaaS market is expected to become a 220 billion dollar industry by 2022. Companies in a wide range of B2B industries see tremendous success, so opportunities are abundant, even if the coronavirus pandemic has resulted in a more cautious approach by some startups. However, with older and more established SaaS companies taking control of…
For a long time, WordPress has been the most common and easiest way to create your website. However, newcomers usually struggle with the difference between WordPress.com vs. WordPress.org. To the untrained eye, it all looks the same, and can you even blame these people? Well, don’t worry as I’ll explain the differences between WordPress.com vs. WordPress.org…
Return on Investment is one of the most important financial metrics used in business. It is used to measure the probability of gaining a return from an investment. Furthermore, it is a ratio (even though it is often expressed as a percentage) that compares the gains or losses compared to the costs of the investment.…