How to Expand Your SEO Offerings with White Label SEO

Do you want to offer your clients more services, but don’t want to hire a bunch of new staff and maybe form a new department? That’s perfectly understandable. You want to keep business costs low, while offering your clients more options. You can do it when you use white label SEO.

White label SEO services do your clients’ SEO work for you, so you don’t have to have the staff to handle SEO requests. White labeling happens across the retail industry, with grocery stores and big box stores having a lot of success selling white label items as store-brand goods. Even electronics brands use white labeling to offer cheaper products to their customers. There’s no reason why you can’t get in on the fun.

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How White Labeling Works

White labeling is the practice of outsourcing work to a third-party manufacturer or service provider, then selling the outcome of that work under your own brand. For example, retailers like Target, Walmart, and Costco have their own house brands that they use to market home goods, food items, and other products. They buy these products from a third-party manufacturer to sell under their own label. White label SEO agencies specialize in providing SEO services to marketing companies who then rebrand and resell them to their own customers. 

Why You Should Use a White Label SEO Agency

Using a white label agency for SEO services like pay-per-click (PPC) advertising, auditing, page optimization, link building, and other SEO services can be a net positive for your own company. You’ll be able to start selling SEO services to your clients immediately. There won’t be the kinds of delays that can happen when you have to interview and hire a whole new staff. Even if you already have some SEO people on board, a white label agency can take whatever they struggle with the most off their plates, or provide the backup needed to take on more SEO work from your customers. 

It’s also a lot cheaper to hire a white label SEO agency than it is to hire new staff members. The costs of recruitment alone can be in the tens of thousands – often more than the cost of paying the salary. White label agencies tend to sell their services by the hour, so you can get the SEO work you need done by experts who do it all day long, over and over again, for a fraction of the cost of hiring someone who may have gaps in his or her knowledge or lack proficiency in the newest SEO tools.

What You Can Get from a White Label Agency

What you’re primarily going to get from a good white label SEO agency is expertise. A white label SEO agency will employ many more SEO specialists than you can afford to hire, and they’ll take on the costs of keeping those employees up-to-date in their knowledge and skills. You’re getting access to a large SEO team that can finish your clients’ orders quickly and efficiently. 

You will, of course, also get access to the comprehensive services needed to fully realize an SEO campaign. There’s a lot more that goes into it than just keywords or link building, although those things play an important role. You should work with an agency that’s capable of providing whatever SEO services your clients need.


How to Choose a White Label Agency

The success of your foray into SEO reselling will depend on the quality of the white label agency you choose and your ability to work with that agency effectively. You should look for an agency that provides all the services you need and can prove that they have a history of putting together strong, successful SEO campaigns for other marketing companies. You should also look for an agency with strong communication skills and strong customer support. If there’s ever a problem with the deliverables, you want to be able to reach someone at the white label agency right away so you can provide good customer service to your client.

Always meet with a representative of any white label agency you’re considering, even if you just do a video call. Make sure they have the staff needed to tackle your work volume and that they’re willing to establish clear expectations for the working relationship, including regularly scheduled meetings, deadlines, and progress updates. Make sure they have good reviews and a good reputation, and that their pricing structure is transparent. You may also want to ask about their processes, how much experience they have, what tools they use, and so on.

White label SEO can make it easy to give your customers a larger menu of services to choose from. When you work with the right white label agency, it can be as easy as working with a team of your own. 

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