If you run an online business, you’ve probably heard of SEO or search engine optimization. It’s a way to help your ecommerce website show up in search results when people are looking for the products you sell. Done right, SEO can bring more visitors to your site, which in turn can increase your chances of making sales.
This guide will walk you through the basics of ecommerce SEO, giving you straightforward tips on the SEO best practices to help boost your site’s visibility.
Why Ecommerce SEO Matters
Ecommerce SEO is about helping customers find your online store more easily. This helps in Ecommerce marketing. When someone searches for something on Google, they usually click on the first few results that show up. If your store appears in those top spots, you’re more likely to get organic traffic and, as a result, more sales due to high conversion rates.
Unlike blogs or other websites, ecommerce sites have many product pages, and each one needs to be optimized for search engines. Without SEO, even the best products might go unnoticed. So, putting effort into ecommerce SEO is essential if you want people to find your products.
If you’re unsure where to start or want help finding the best SEO services, Perth SEO Studio shares tips on how to select the best SEO company. Their advice can guide you in finding reliable professionals with the best ecommerce SEO strategies to handle your SEO needs.
Keyword Research: Choosing the Right Words
To get started with your SEO efforts, you need to know what your customers are searching for online. This is where ecommerce keyword research comes in. Keywords are the terms or phrases people type into search engines when they’re looking for something specific.
For example, if you sell shoes, the potential related keywords could be “buy shoes online” or “comfortable running shoes.” It’s important to find both general terms and specific ones related to your products to match the search intent of the customers. You can use free SEO tools like Google Keyword Planner to see what people are searching for and how often.
With relevant keywords, your product pages in your online stores will be more aligned with what potential customers are searching for. This will help your store get discovered by your target audience.
Optimizing Product Pages
Your product pages are the backbone of your ecommerce site, and optimizing them should be a top priority. Here’s how to make them more search-engine-friendly:
- Unique Product Descriptions: Don’t just copy the product descriptions that every other ecommerce platform uses. Instead, write your own, highlighting the product’s best features. Not only does this help with SEO, but it also gives customers more useful information.
- Title Tags and Meta Descriptions: The title tag is what shows up in search results, so make sure it’s clear and includes your main keyword. The meta description is a brief summary that encourages people to click on your link. Both of these should be written naturally, with keywords placed where they fit.
- Alt Text for Images: Since search engines can’t actually see images, they rely on alt text, which describes what’s in the image. Make sure you add a simple description for each product image, using keywords where they make sense.
- Simple URLs: Your product URLs should be clean and easy to understand. Instead of “yourstore.com/p12345,” try “yourstore.com/blue-running-shoes” to make it clearer and more SEO-friendly.
Improving your product pages makes them easier for search engines to index, leading to better visibility and more chances for customers to find you.
Earning Backlinks to Build Credibility
Backlinks are links from other ecommerce websites that point to your site. Like internal linking, it helps build your site’s credibility in the eyes of search engines, making your store more likely to rank higher in search rankings.
Here’s how to earn more backlinks:
- Work with Influencers: Reach out to influencers or bloggers in your industry and ask if they’d be interested in reviewing your products. If they mention your store in posts or customer reviews, they’ll likely link to your site.
- Create Shareable Content: Write content that others want to share, such as guides, how-to articles, or interesting blog posts. For example, if you sell kitchen gadgets, a post about “Best Tips for Using a Blender” could attract links from food blogs or cooking websites.
Gaining backlinks from reputable websites helps build trust with search engines. With the right link building strategies, you can make your site more likely to rank well.
Tracking Your SEO Performance
SEO isn’t something you do once and forget about. It’s important to keep track of your progress and make adjustments as needed. By monitoring your SEO through an SEO audit, you’ll know what’s working and what can be improved.
Here’s how to track your performance:
- Google Analytics: This free tool helps you see how much traffic your site gets, where site visitors are coming from, and what they’re doing on your site.
- Google Search Console: Use this tool to check your keyword rankings and look for any issues that might be affecting your technical SEO.
Regularly checking your performance with an ecommerce SEO checklist helps you fine-tune your ecommerce SEO strategy, ensuring your site stays competitive and continues to improve.
Conclusion
Improving your ecommerce site’s SEO doesn’t have to be complicated. Focusing on the right keywords, optimizing your product pages, improving page load speed, earning backlinks, and monitoring your progress will help make your ecommerce stores easier to find online. With these steps, you’ll be on your way to getting more traffic and sales.